Question:
This week we talked about Customer Relationship Management (CRM) as a process and as a software application. Based on the CRM concepts learned, answer the following questions: List the customer data elements generated when a customer interacts with an airline by (a) making a reservation, (b) using frequent flyer miles, and (c) completing a flight. How does information from CRM improve these interactions ?What are the benefits of integrating the sales, marketing and customer support function using a single software package and a centralized database ?
(a) Making a reservation:
- Name, age, gender, contact information, email address and financial particular.
(b) Using frequent flyer miles:
- Type of membership name and number and point of miles in the current account.
(c) Completing a flight:
- Personal particular of customer has completed who should fill in customer's login name and its password as well as choosing what the customer would like to get.
For the sales, marketing and customer support function using a single software package and a centralized database that business may effectively manage the operation, the security would be higher and the easier for administration. Then, learner can get and understand most of knowledge in single system. Even changed department, it also will not affect the operation and the data and file connect either.
This week we talked about Customer Relationship Management (CRM) as a process and as a software application. Based on the CRM concepts learned, answer the following questions: List the customer data elements generated when a customer interacts with an airline by (a) making a reservation, (b) using frequent flyer miles, and (c) completing a flight. How does information from CRM improve these interactions ?What are the benefits of integrating the sales, marketing and customer support function using a single software package and a centralized database ?
(a) Making a reservation:
- Name, age, gender, contact information, email address and financial particular.
(b) Using frequent flyer miles:
- Type of membership name and number and point of miles in the current account.
(c) Completing a flight:
- Personal particular of customer has completed who should fill in customer's login name and its password as well as choosing what the customer would like to get.
For the sales, marketing and customer support function using a single software package and a centralized database that business may effectively manage the operation, the security would be higher and the easier for administration. Then, learner can get and understand most of knowledge in single system. Even changed department, it also will not affect the operation and the data and file connect either.
Hi Miranda ! It's the first time I've seen your posts. Well, let's see. The data elements provided are reasonably complete. When using frequent flyer miles, customers may also provide data on which items they want to redeem (e.g. air ticket ? hotel accommodations ? Digital camera ?) After completing a flight, customers can also provide positive or negative feedback about their experiences.
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